Immediate B2B market data clarity, without cobbling, without waiting ages for a data admin.

About You

Big Targets. Yuck Data.

As a B2B leader charged with hitting big targets, you’re likely spending 30% of your time cobbling data, or waiting in line for a data analyst.  Or, you know, both. 

Whether you’re leading Product, Marketing, Sales, or Success, you need to be materially contributing to acquisition, expansion, and retention effectiveness. 

Bye, Yuck Data: Serendipitus is your trending insights engine, arming you and your teams with real-time, structured, trusted market insights. 

No cobbling. No data analysts needed. Ever.


The growing multi million dollar data problem affecting B2B leaders

0

Mulesoft:
Organizations now have an average of 976 discrete applications, an increase of 133 in the last 12 months. Yet only 28% are integrated, a slight decrease from a year ago.

0 %

FiveTran:
The average amount of data engineers’ time that data leaders report they spend manually building and managing data pipelines.

0 %

DynaTrace:
75% of 1300 CIOs and senior IT practitioners are struggling with data management.

what we do

Why you'll love Serendipitus

Heads of Marketing

Serendipitus helps you achieve:

Testimonial
AerosealLogo2023
"Our head of sales and I agree that we wouldn't have been able to get to these insights on our own.

Serendipitus allowed us to clearly see where our data was disordered and impacting our ability to move quickly and confidently on acquisition decisions. Stellar project and looking forward to additional insights in the future.”
Erin Ruef
Erin Ruef,
Growth Marketing Leader, Aeroseal
insights fan
windhover logo
“It takes a village to create great B2B messaging and content. As a writer I don’t just need the brief from the marketer; I need to know what the customer cares about, how they talk about work, and what makes the product or service different. I need to understand why people buy really… and why they don’t. So any insights I can get from sales, service, product development are incredibly valuable—and it’s scary how rarely they’re part of the process.”
David McGuire
David McGuire
Creative Director, Windhover B2B

Heads of Product

Serendipitus helps you achieve:

CEOs

Serendipitus helps you achieve:

Testimonial
BCMC logo
"Maureen's work with our team on GTM initiatives clearly demonstrated the value of a cross-functional team working together and enabled us to execute in shorter timeframes than we could have previously imagined."
Gene Brown
Gene Brown
Managing Director BCMC

eBook: Moats and Drawbridges

Every functional area (Product, Marketing, Sales, Success) of every B2B business has insights the other functional areas need. Desperately.

Yet most companies don’t have any human or tech structure in place to ensure those insights are consistently shared.

In this book, you’ll understand how we arrived at this sub-optimal state and the path forward.

“This book will open your eyes to what's possible…May we dig in now, so that in 10 years we can be talking about the finer points of optimizing this transformative practice of deliberate sharing.”
Marshall Kirkpatrick
Marshall Kirkpatrick
Technology Leader, Founder, Journalist

Contact us

Would it be helpful to hear how our B2B customers are driving the data they need, even in the midst of a crazy digital infrastructure, breathing new life in to acquisition, expansion, and retention. 

paul green 5lRxNLHfZOY unsplash

Latest resources and insights