THE B2B Obstacle to Real-Time Insights

murky bridge

So much data. Too few insights.

Harnessing insights real time is still far too difficult in B2B. And honestly we’ve made it much harder than it needs to be. Here’s a quick overview of THE B2B obstacle to real-time insights:


With an internal shortage of data admins, we are spending too much time cobbling data together ourselves, unsure of its trustworthiness.

  • Our digital infrastructure is a nightmare to navigate, an obstacle to insights
  • We have too much data 
  • Transformations are sluggish

Stop bleeding productivity. Start harnessing insights.

Even with our siloed, tangled infrastructure, it is possible to get to real-time, trustworthy corroborated insights. It’s all about structuring data together with colleagues in other functional areas. When Product, Marketing, Sales, & Success put their heads together upstream, data cobbling starts its long-awaited exit.

If you need help, start with Maureen:

If you’d like a little more background first on how we got here, what its costing us and the path out, here’s the book for you:

Click to read Moats and Drawbridges

Managing Director



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